You’re probably not the only one wondering about marketing on Pinterest. But you are probably one of the smart ones who is thinking of doing SOMETHING about it.
That seems like the whole wide world when you are marketing, but let’s be realistic. If you reach 100,000 of those people, that’s less than 1%.
What if you could attain 2 million Pinterest views a month, or more?
Imagine the impact of having thousands of followers on Pinterest could have on your website.
82% of active pinners use Pinterest to purchase a product, whether on or off the site, while 2 million pinners save products on their boards daily. (source)
Using Pinterest (along with Tailwind, a Pinterest scheduler), I have increased my site traffic over 6000% from January to May. Check out these numbers in this case study.
I have had nearly 1,500 traffic referrals from Pinterest in about 7 months.
With this small bit of information in mind, allow yourself to dream. If you are not utilizing Pinterest in the way you think you should, consider the benefits.
1. Are you using a Business account? If the answer is no, DO IT TODAY! Having a biz account gives you access to analytics, so you can see which pins are performing well, and which pins you might need to revamp.
2. Are you using bright-colored images and well-placed font? If the answer again is no, go over your old posts and replace the pin images, and update the wording if necessary.
3. Are you pinning to group boards? If not, PLEASE consider joining at least 5. Finding group boards in your niche helps to increase your audience by like 1000 % (exaggeration, but really!).
4. Are you pinning regularly? If not, get a Tailwind account NOW and start scheduling them. You’ll be so glad you did. Active pinners naturally get more engagement on Pinterest.
What can you do today to make that dream a reality? To increase traffic, email opt-ins, product sales?
If you’re interested, I offer services on this very thing: Being your Pinterest Guru.
I can create pins that are searchable, pinnable and saveable, not to mention clickable.
This includes using SEO optimization, beautiful bright images, clear font, compelling messages, and a call to action.
Not only all of that, but I am qualified to manage it for you, too. All that work you were dreading? I’ll gladly take it over for you.
I hope you’re excited because I am!
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